An effective web design should fulfill its intended purpose by conveying your particular message and, at the same time, attracting the visitor. To achieve this, several factors, such as consistency, colors, typography, images, simplicity and functionality, must be taken into account. Simplicity is the best path to follow when considering the user experience and the usability of your website. Here are 8 ways to achieve simplicity through design.
Color has the power to communicate messages and evoke emotional responses. Finding a color palette that fits your brand will allow you to influence the behavior of your customers towards your brand. Keep color selection limited to less than 5 colors. Pleasant color combinations increase customer engagement and make the user feel good. Typography has an important role to play on your website.
It attracts attention and works as a visual interpretation of the brand's voice. Fonts must be legible and use a maximum of 3 different fonts on the website. Navigation is the orientation system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If website navigation is confusing, visitors will give up and find what they need elsewhere.
Keeping navigation simple, intuitive and consistent on every page is key. The visual hierarchy is the arrangement of elements in order of importance. This is done by size, color, images, contrast, typography, white space, texture and style. One of the most important functions of the visual hierarchy is to establish a focal point; this shows visitors where the most important information is. Waiting for a website to load will cause visitors to be lost. Nearly half of web visitors expect a site to load in 2 seconds or less and will potentially leave a site that doesn't load in 3 seconds.
Optimizing the size of the images will help your site load faster. Like the phrase “beauty is in the eye of the beholder”, effective web design is judged by website users and not by website owners. There are many factors that affect the usability of a website, and it's not just about the form (how good it looks), but also about the function (how easy it is to use). Websites that aren't well designed tend to perform poorly and their Google Analytics metrics aren't optimal. So what makes for a good web design? To better communicate visually, there are three main design principles to consider: typography, hierarchy and color. Can the font type and size be read? Is the first element you see in the design the most important? Is color distracting? These three principles will help you get started with a design or at least review a design. A good web design always meets the needs of the user.
Are your website visitors looking for information, entertainment, some type of interaction or transacting with your company? Every page on your website should have a clear purpose and meet a specific need of your website users in the most effective way possible. In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts with no decorative finishes). The ideal font size for easy reading on the Internet is 16 pixels and use a maximum of 3 fonts in a maximum of 3 dot sizes to keep your design optimized. Randomly placing content on your website can end up looking cluttered and untidy.
Grid-based designs organize content into sections, columns, and boxes that align and feel balanced, leading to a more attractive website design. Either way, these principles of effective web design can help make your website more engaging, useful, and memorable for visitors. After all, one of the most essential principles of web design is the balance between aesthetics and functionality. Whether you're redesigning an existing website or launching a new one, it's essential to consider these 8 web design principles when planning your new site.
Some fundamental principles of good website design will help you create a modern, easy-to-use design that quickly captures the reader's attention. Look for sites that follow these basic web design principles and think about how you can apply them to your site. By knowing some web design principles and applying them to your page, you can create a visually appealing website that users will love to visit over and over again.