Content is still the undisputed king when it comes to creating a successful website. It's the driving force behind search engine optimization and should be engaging enough to keep visitors on your site for a long time. To make your website visually impressive, it should be a reflection of your brand identity. Digital marketing activities, such as social media, SEO, and email marketing, are essential to attract traffic to your website.
Website usability is also important for offering a quality online experience. Start with a good site architecture and keep up to date with the latest web standards and accessibility standards. The goal of a website is to generate leads and convert them into sales and customers. To achieve this, you need to ensure that your website has five essential elements: user experience (UX), call to action (CTA) buttons, typography, communication, and mobile-friendliness. User experience (UX) is an important element of web design because it provides you with the right tools to meet the needs of your audience.
Call to Action (CTA) buttons are an essential element of the website because they act as indicators to notify your visitors what to do next. Typography is often overlooked but it's important for offering a quality online experience. Sans Serif fonts, with a contemporary look without decorative finishes, such as Arial, Helvetica and Verdana, are the easiest to read online. The ideal font size is 16px and it's best not to use more than three fonts in headings, the body, and elements.
Communication is also key for a successful website. The best websites transmit what they need with as few words and elements as possible. Finally, make sure your website is mobile-friendly so that it folds comfortably for easy scrolling. At IdeaX, we offer a series of services such as web design, social media management and SEO, and we help you with comprehensive solutions to improve your online visibility. Glide Design is an Austin-based web design company that focuses on the five components of “best-in-class design”.
They specialize in the custom design of websites and logos and offer high-quality solutions with creativity, ingenuity and tenacity.