Any of these options can be used to create an effective color palette for a website. Next, we'll look at some examples of how each of these types of color palettes are used in website design. The color scheme of a website is the collection of colors that a designer chooses for the design of their website. Also known as color palettes, color combinations can include as many or as few colors as the designer sees fit.
Each color can be used for a variety of elements on the website, meaning that the same color can be used for different types of components. This page, a common technique used by modern sites, creates an attractive contrast by combining a black background with bold accent colors. In this case, variations of red, such as vermilion and auburn, are complemented by a unique Russian green. Found in Web Design Ledger — 20 Beautiful Portfolio, the work of Michael Schmid.
Keep in mind that 51% of brands choose monochrome logos, 39% use two colors, and only 19% of companies choose full-color logos. In addition to photographs, 1-, 2- and 3-color websites seem to be easier to create well than trying to create a website with a rainbow of colors. That said, if you have a professional designer, it's clear that Microsoft and Google believe that it's beneficial to work with more colors, since both use at least 4 solid colors in their design. Analogous schemes are often used to design images instead of infographics or bar charts, since all the elements are perfectly combined.
This can make it easier to create brand images, especially when using design templates where you can customize colors. This concept and tone are also present in websites where a single color and several shades of that color are used, allowing the eyes to rest and revel in everything that is blue, everything that is green or 3 shades of purple. No matter what colors you use, your website will be better off if you use one or two well-thought-out fonts. With so many color palette options that exist within the color wheel, using color psychology as a guiding principle when choosing the color combination allows you to make more informed design decisions and focus on the theme and style in a way that suits your industry and your business personality.
In its most acute form, the intention in combining colors in a web design means communicating the voice of the brand, the emotional appeal, opening up from time to time to what others have already learned (green for an environmental project, blue for a technological project, red for sports and aggressiveness) and following your instinct to fully immerse yourself in what would really draw attention to this particular market. This combination of colors, of course, also demonstrates what a good photo can do for the overall look of your site if juxtaposed with the strong contrast of plain color elements. In the context of website design, the use of complementary colors has great value for elements such as buttons or navigation menus. At its most basic level, that means not making a website for men purple, since it's statistically their least preferred color.
The citrus color combination gives a fresh and vibrant feel, and it definitely works to make this web design more exciting, even though the design is quite simple. Since brand personality is crucial to the success of a website and business, having a coherent color palette solidifies your brand identity, since the repeated use of color and style will create associations between your brand and your audience. Be sure to get inspired by any of these color combinations and it will undoubtedly help you improve and level up any web design project you undertake next.
