Search Engine Optimization in Web Design: A Comprehensive Guide

Learn how SEO web design works and how it can help increase traffic to your website. Discover how keyword research and Google Search Console can help optimize your website.

Search Engine Optimization in Web Design: A Comprehensive Guide

Search engine optimization (SEO) is the art and science of getting webpages to rank higher in search engines like Google. When combined with website design, SEO web design is the practice of creating a website that is optimized for search engines. This optimization can lead to an increase in traffic to a website. Structured data is code that can be added to webpages to describe content to search engines, so they can better understand what's on the page.

This code can be used for paid searches, but it can also be a great tool for SEO, as it provides keyword suggestions and keyword search volume. Additionally, Google likes to have an idea of the role a page plays in the overall picture of the site. To address mobile usability issues affecting your site, you can review the Search Console mobile usability report. You can also post questions about your site problems and find tips for creating high-quality sites in the product forum for website owners.

Keyword Research

Keyword research is usually the starting point of SEO and involves analyzing the keywords in which a site is already ranked, the keywords in which the competition is positioned and what other keywords potential customers are looking for.

Your website must be optimized to sell or, at least, get a customer to contact you so that you can make a sale. Your goal is to have your website appear on the first page and perhaps even in the first three search results. Conversion rate optimization (CRO) was once a difficult and highly technical process, but thanks to software like Optimizely, testing to improve conversions on your site is as simple as inserting a single line of Javascript. More than 60% of all web traffic comes from search engines such as Google, Bing, Yahoo, and YouTube. For advanced users, an analysis package combined with data from server log files can provide even more complete information about how visitors interact with their documents (for example, additional keywords that search engines can use to find your site).

Google Search Console

In the Performance Report of Google Search Console, you can see the main search queries in which your site appears and those that have led the most users to your site. Using Search Console won't help your site receive preferential treatment; however, it can help you identify problems that, if fixed, can help your site perform better in search results.

If you want, Search Console can even send you alerts about critical issues that Google finds with your site.