Search engine optimization (SEO) is the art and science of getting webpages to rank higher in search engines like Google. When combined with website design, SEO web design is the practice of creating a website that is optimized for search engines. This optimization can lead to an increase in traffic to a website. Structured data is code that can be added to webpages to describe content to search engines, so they can better understand what's on the page.
This code can be used for paid searches, but it can also be a great tool for SEO, as it provides keyword suggestions and keyword search volume. Additionally, Google likes to have an idea of the role a page plays in the overall picture of the site. To address mobile usability issues affecting your site, you can review the Search Console mobile usability report. You can also post questions about your site problems and find tips for creating high-quality sites in the product forum for website owners.
Keyword ResearchKeyword research is usually the starting point of SEO and involves analyzing the keywords in which a site is already ranked, the keywords in which the competition is positioned and what other keywords potential customers are looking for.
Google Search ConsoleIn the Performance Report of Google Search Console, you can see the main search queries in which your site appears and those that have led the most users to your site. Using Search Console won't help your site receive preferential treatment; however, it can help you identify problems that, if fixed, can help your site perform better in search results.
If you want, Search Console can even send you alerts about critical issues that Google finds with your site.