SEO (or search engine optimization) is the practice of optimizing a website to rank well in search engines.
Website design
is the design and creation of a website and all of its pages. If you put them together, SEO web design is the design and creation of a website that is optimized for search engines. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines like Google.Since search is one of the main ways people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Structured data is code that you can add to the pages of your sites to describe your content to search engines, so that they can better understand what's on your pages. Although it's designed for paid searches, it can be a great tool for SEO, as it provides keyword suggestions and keyword search volume, which can be useful when conducting keyword research. Although Google search results are provided at the page level, Google also likes to have an idea of the role a page plays in the overall picture of the site.
You can also review the Search Console mobile usability report to address mobile usability issues affecting your site. Google Search Central Help Forum Post questions about your site problems and find tips for creating high-quality sites in the product forum for website owners. Keyword research: Keyword research is usually the starting point of SEO and involves analyzing the keywords in which a site is already ranked, the keywords in which the competition is positioned and what other keywords potential customers are looking for. Your website must be optimized to sell or, at least, get a customer to contact you so that you can make a sale.
Obviously, your goal is to have your website appear on the first page and perhaps even in the first three search results. Before, CRO was a difficult and highly technical process, but thanks to software like Optimizely, testing to improve conversions on your site is as simple as inserting a single line of Javascript. As you can see, more than 60% of all web traffic comes from search engines such as Google, Bing, Yahoo, and YouTube. For advanced users, the information provided by an analysis package, combined with data from server log files, can provide even more complete information about how visitors interact with their documents (for example, additional keywords that search engines can use to find your site).
In addition, in the Performance Report, Google Search Console shows you the main search queries in which your site appears and those that have led the most users to your site. Understanding how search engines work is just the first step in the process of improving a site's search rankings. Using Search Console won't help your site receive preferential treatment; however, it can help you identify problems that, if fixed, can help your site perform better in search results. If you want, Search Console can even send you alerts about critical issues that Google finds with your site.
